Four sites, one platform
Four WordPress comparison sites consolidated into one Vue codebase with shared templates.
§ Work / MythoReligio on Shopify
Moving a mythology e-book brand
from WordPress to Shopify.
§ 01 — The brief
What was needed
The brand’s WordPress site could not sell the books directly. The goal was a store that sells the e-books and shows up where the audience already is: Google, YouTube and Meta.
§ 02 — The approach
What I did
- 01
Migration
Author bio, contact, policies and brand assets moved over; pages rebuilt in Shopify.
- 02
Store and theme
Dawn customised into the brand’s own theme; five e-books set up as digital products, Book 5 free.
- 03
Product SEO
Keyword-based descriptions, meta titles and Open Graph tags for every book.
- 04
Sales channels
Google Merchant Center, YouTube Shopping, Facebook and Instagram connected; 110 YouTube descriptions rewritten to link back to the store.
§ 03 — Tech notes
Under the hood
- Stack
- Shopify · customised Dawn theme
- Channels
- Google Merchant Center · YouTube Shopping · Facebook · Instagram
- SEO
- Meta titles, descriptions and Open Graph tags per book
§ 04 — Results
What changed
- From no checkout to a store selling the books directly.
- Products listed on Google Shopping, YouTube and Meta.
- The brand later moved to a custom WooCommerce store — see the MythoReligio case.
Next case →
Four sites, one platform