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§ Work / Four sites, one platform

From four WordPress sites
to one Vue platform.

Client
Australian comparison platform
Sector
Health, life, home loans, energy
Years
2019–
Role
Frontend lead for the migration
Platform
Vue / Gridsome
Scope
Migration · templates · SEO
Diagram of four WordPress sites merging into one Vue platform

§ 01 — The brief

What was needed

Four comparison verticals ran as separate WordPress sites, so every fix had to be made four times. I led the frontend migration to a single Vue single-page app under one domain.

§ 02 — The approach

What I did

  1. 01

    Rebuild as an SPA

    The frontend moved from WordPress to a component-based Vue app.

  2. 02

    Consolidate

    Each vertical moved under the main domain, reusing shared components instead of per-site copies.

  3. 03

    Template system

    Article templates the content team could publish without a developer — and reuse for A/B tests.

  4. 04

    Protect SEO

    Structure and metadata kept aligned with the content team through the migration.

Shared parts, templates the content team owns.
Shared parts, templates the content team owns.

§ 03 — Tech notes

Under the hood

Stack
Vue / Gridsome single-page app
Content
Article templates the content team publishes without a developer
SEO
Structure and metadata kept aligned through the migration

§ 04 — Results

What changed

  • Four sites consolidated into one platform and one codebase.
  • Faster delivery across all verticals through shared components.
  • The foundation for the A/B testing program that followed.