One question per page
A funnel test that lifted leads 10% and became the default across insurance verticals.
§ Work / MythoReligio
A custom WooCommerce store
built from a video brand.
§ 01 — The brief
What was needed
MythoReligio is a comparative religion and mythology brand with five e-books and a long-running YouTube documentary series.
The store had to feel like the videos — cinematic and dark — and take a reader from browsing to a downloaded e-book in one flow.
§ 02 — The approach
What I did
- 01
Design system to theme
The brand’s design system became a custom WordPress block theme.
- 02
Catalogue and storefront
Five volumes presented as one reading path, each with its own product page.
- 03
Cart to download
WooCommerce checkout through to the digital download.
- 04
Video library
The YouTube series organised by episode, linked back to the books.
§ 03 — Tech notes
Under the hood
- Stack
- Custom WordPress block theme · WooCommerce
- Commerce
- Cart → checkout → digital download
- Content
- YouTube series organised by episode, linked back to the books
§ 04 — Results
What changed
- A WordPress store that sells the books directly, live at mythoreligio.com.
- One reading path across five volumes.
Next case →
One question per page